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Business Adaptation

Business Adaptation: Guidance for Employers and Businesses

This page will be updated with information and guidance to support businesses in adapting and pivoting when facing new challenges and times of economic uncertainty.

Webinars

 

Retail Business Recovery Support Webinars

Our series of Business Recovery Support webinars, developed in partnership with The Retail Group, will look at a variety of aspects of businesses such as, customer and staff safety, customer base and needs, performance variables, and performance measures.

Each webinar highlights the various aspects that businesses should be reviewing / considering / evaluating, and planning for given the ongoing COVID restrictions.

Session 1:

Helping businesses to recover and thrive

The first webinar in the series covers a number of essential topics, including ensuring businesses are safe for customers and employees. It also looks at operating safely, applying social distancing measures to businesses and looking at what will drive sales going forward. A key aspect for businesses at this time will be demonstrating (and communicating) to customers that businesses are safe, have the goods customers want to buy and that businesses are open and ready to serve them.

Topics and themes include:

  • Hygiene and safety for staff and customers
  • Operating the business; space, stock and service
  • Making it easy for customers
  • Informing and engaging with customers
  • Implementation actions

 

Session 2:

Reviewing a business and creating the future trading plan

The second webinar will help businesses to look closely at the key drivers for their particular business, customer behaviour, visit frequency, average spends and key product lines. The aim is to help the businesses identify and secure improved future performance, and to help the businesses trade sustainably, e.g. priority core products going forward, key promotional messages, optimum use of selling space, maximizing the effectiveness of windows and maintaining customer contact.

Topics and themes include:

  • Reviewing your customers and their needs
  • Assessing historic business performance
  • Forecasting future performance
  • Preparing your trading plan
  • Implementation actions

Session 3:

Growing the business in the new normal

This webinar looks at sustainable trading, potential additional improvements needed and the need to adapt and evolve. It also looks in more detail at how businesses can work more effectively with neighbours and place managers to collectively improve performance and customer service.

Topics and themes include:-

  • Assessing the new basics
  • Growing turnover by increasing transaction numbers and values
  • Growing turnover by attracting more customers
  • Working together with neighbours
  • Review and monitor performance
  • Implementation actions

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By contacting us via our Callback Form or via email, you give us consent to use your data to reply to your query. We will not contact you for any other purpose nor share your personal data with any Third-Party organisations. To know more about how what data we keep and how we use it, please read our Privacy Policy.

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