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Event details
Central Colchester Business Centre 1 George Williams Way Colchester CO1 2JS
Past dates
- Thu Apr 9th 2020 | 9:30 am till 12:30 pm
Central Colchester Business Centre 1 George Williams Way Colchester CO1 2JS
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This session is all around building and optimising a PPC campaign. It starts with research and finding out whether it is actually worth doing for the business, and what the potential results could be.
After this, we cover keyword research to find appropriate keywords to target, and see what the costs involved could be. From there, we move on to look at how to structure the PPC account in the most optimal way, and explore how to create compelling adverts.
Finally, the session ends by looking at what and how to measure in the Google Ads interface, and working out how to continuously improve.
Footprint Digital helps businesses make more money online. Our vision is to enable every business in the world achieve more. We have supported clients such as Unicef, Oxfam, Sony, Notcutts, the NHS, and Cask Marque to deliver results across their web platforms. Operating as outsourced strategic digital advisors, the team at Footprint provide SEO, PPC, CRO, Analytics, and Content Marketing services.
The session will be delivered by Thomas Rowson.Thomas is a digital marketer, broadcaster, and historian, who recently delivered a talk – ‘Are Search Engines Actually Biased?’ – at TEDx. He is quite tall.
Please note: Parking is unavailable on-site.
Accessibility, Equality and Diversity
Colbea is committed to ensuring accessibility, equality and diversity in the provision of all services where possible. Please get in touch with the Colbea team today by email enquiries@colbea.co.uk or by calling 01206 548833 for more information and to assess specific needs.
If possible, we politely request that you contact Colbea in advance of your booking to ensure you let us know of any specific requirements (including but not limited to accessibility needs, or dietary requirements) that you may require prior to booking so that these can be discussed and reasonable adjustments can be made. We will also ask upon booking whether you require any adjustments, and where you respond “Yes”, we will contact you via the details you provide to discuss these.
For any questions please contact us on 01206 548833. www.colbea.co.uk