This course is a FREE 12 hours of Business Support course provided by the South East Business Boost. The course is available to eligible businesses within the Essex local authority area.

Register your business onto the South East Business Boost programme to attend this new exciting 12 hour course.

https://sebb.enterprisesupportalliance.com/

Businesses must attend all four dates listed as the course is split into four modules.

Who should attend?

Businesses that want to review and develop their current business strategy. Businesses that need to develop a new way of finding and communicating with customers. Businesses owners that want to know how they are perceived by their customers. Business owners that need confidence with selling. Business owners that want to increase sales to the right customers.

Course Overview:

Session 1 – Desirability (Business Strategy Development)

• Who are your customers?

• What value will you create for your customers?

• What relationships do you need to form for getting repeat business?

• What channels will you use to communicate to customers.

• Do you need to find innovative ways to distribute your good and services?

• How much could / should you be charging for your products / services?

Session 2 – Feasibility and Viability (Business Strategy Development)

• What activities and resources do you need to grow your business?

• Do you have a set of reliable key partners and can you reduce the risk if they cease to trade?

• How can you keep your overheads low and your profits high?

• Do you know how to get your pricing right?

• Are there alternative revenue models that you have yet to try?

Session 3 (How to Sell More)

• Getting Motivated

• The Consultative Sale

• Different Personalities

• Understanding Your Own Sales KPI’s

• Typical Client v Ideal Client

• What Your Customer Really Wants

Session 2 (How to Sell More)

• Selling Long Term

• Identifying Needs & Questioning Techniques

• Presenting & Asking for The Order

• Objection Handling

• Tips for Success

• Creating an Action Plan