Digital Marketing

This workshop will give you a practical understanding of key Digital Marketing tools and techniques and how to use them to improve the performance of your business.

The workshop costs £2,000, but is free to eligible individuals and early stage businesses. You do not need to attend both days, just select when registering.

You will leave with a bespoke Digital Marketing Strategy for your business.

The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided.

Who should attend?

• Established businesses based in the Essex Local Authority area.
• Start-up businesses registered for less than one year that are based in the Essex Local Authority area.
• Individuals looking to start up their own business.

Workshop Content: Day 1

Introduction to the Digital Marketing Landscape 

•  An overview of the media available in the digital landscape.
• Using Facebook for B2C and B2B marketing.
• Using Twitter, YouTube and Instagram effectively.
• The essentials of utilising Linked In effectively.
• Selecting the best social media that aligns your products, markets and budget.
• Integrating social media into day-to-day processes for your business.

Workshop Content: Day 2

Improving your Digital Marketing Performance 

• Creating a Digital Marketing Strategy for your business.
• Understanding the real-time and high speed cycles of digital marketing.
• Utilising SEO effectively.
• The power of digital advertising and Google Adwords.
• Planning key digital channels, key messages and resource allocation.
• Summarising the learning and activities into a concise “Digital Marketing Strategy” for your business.