Essex Women in Business: Understanding your Customer

This Essex Women in Business Workshop is one of a series presented by the BEST Growth Hub, in partnership with Nat West and Essex County Council’s Ambitious Women project.

Understanding your customer is vital to ensuring your business operates as efficiently and profitably as possible, but with customer behaviour being so fluid – especially just now – remaining valuable to customers, needs to be a regular focus.

Join us as we explore the different ways you can focus on the problem you solve for your customer, ensuring that what you’re investing precious time and resource in is going to keep them coming back, as you adapt with them. We’ll talk about the whys, the wheres and the hows of Customer Discovery so that you come away with a solid understanding of what your next steps and techniques will be to continue to serve your customers.

You will be sent a link to join the session on the 27/01/22