Generate Inbound Leads using LinkedIn

Faced with cancelled meetings and postponed trade events, businesses can use LinkedIn’s advertising platform to generate new leads and help fill their sales pipelines.

Businesses can create LinkedIn posts and sponsor them to reach targeted individuals in specific markets, sectors and companies, encouraging leads to engage with them directly.

However, only a small proportion of LinkedIn’s 645mn users (New York Times) are using the platform to attract leads.

The Department for International Trade (DIT) in the East of England and export sales specialists Great British Marketing will show you which combination of LinkedIn tools could deliver effective global digital marketing campaigns for your business.

What will be covered?

• What content makes an effective LinkedIn advert
• Defining, targeting and refining your audience on LinkedIn
• Launching, running and optimising your campaign
• Collecting and following up with named leads

Who is this webinar for?

Businesses familiar with LinkedIn who want to explore how its digital advertising platform could supplement – or replace – otherwise lost business development opportunities