This course is a FREE 12 hours of Business Support course provided by the South East Business Boost. The course is available to eligible businesses within the Essex local authority area.

Register your business onto the South East Business Boost programme to attend this new exciting 12 hour course.

https://sebb.enterprisesupportalliance.com/

Businesses must attend all four dates listed as the course is split into four modules.

Who should attend?

Business owners that need confidence with selling. Business owners that want to increase sales to the right customers. Established business owners that have an existing client base. Business owners that want tools & processes to increase client retention levels and grow revenue from existing clients & customers.

Course Overview:

Session 1 – How to Sell More

• Getting Motivated

• The Consultative Sale

• Different Personalities

• Understanding Your Own Sales KPI’s

• Typical Client v Ideal Client

• What Your Customer Really Wants

Session 2 – How to Sell More

• Selling Long Term

• Identifying Needs & Questioning Techniques

• Presenting & Asking for The Order

• Objection Handling

• Tips for Success

• Creating an Action Plan

Session 3 – In-depth Customer Engagement

• Data is King

• Maximising Client Opportunity (Upselling & Cross Selling)

• Review of Existing Client Retention Strategy (From pre-work)

• Client Retention Modelling

• What Makes Great Customer Service

• The Customer Journey/Experience

• Service Level Agreements

Session 4 – In-depth Customer Engagement

• Enquiry Tracking

• Referrals & Incentives

• Recommendations & Testimonials

• Client Surveys & Questionnaires

• Technology

• Creating a Retention & Growth Strategy