Marketing your sustainability

For businesses that have considered their carbon footprint and want to market themselves as more green.

Delivered by Creative Quills on behalf of Backing Essex Business and Essex County Council, Marketing Your Sustainability is a webinar that focuses on showing businesses how to effectively market their sustainability efforts to their audience.

The demand for sustainable products and services has been growing for decades. But anyone trying to tap into its marketing potential must overcome the same dilemma. How do I package this? Too often, marketing efforts get stuck in the doom and gloom of the bigger picture, and lose sight of the positive difference they can deliver. So how do you craft a message that resonates with buyers?

The most powerful messages come from brands that can demonstrate real commitment. In this interactive session, we will discover the guiding principles that allow businesses to create a credible green brand. Participants will find out how to respond to the demand for sustainability and position themselves as leaders in this field.

Topics will include:

– The business case for sustainability

– Clarifying your message

– Consistent, authentic green brands

– Sustainability certifications and resources

This workshop is provided courtesy of Backing Essex Business. Fully-funded by Essex County Council and delivered by Let’s Do Business Group, Backing Essex Business (Formerly Back to Business Essex) is here to support business growth across the county, promoting economic growth and creating jobs, by providing free business support, access to finance and peer network programme Group2Grow.