Reviewing a business and creating the future trading plan

The second webinar will help businesses to look closely at the key drivers for their particular business, customer behaviour, visit frequency, average spends and key product lines. The aim is to help the businesses identify and secure improved future performance, and to help the businesses trade sustainably, e.g. priority core products going forward, key promotional messages, optimum use of selling space, maximizing the effectiveness of windows and maintaining customer contact.

Topics and themes include:

– Reviewing your customers and their needs

– Assessing historic business performance

– Forecasting future performance

– Preparing your trading plan

– Implementation actions