Why you need to set up Google Analytics 4 NOW

Join for a 3 hour session on why you need to set up Google Analytics 4 NOW.  Hopefully you are using analytics to measure the traffic coming to your website. If you’re not, now is a good time to make sure you are. If you are, you’re probably using Google Analytics.

Whether you are or not using Google Analytics, the current version of Google Analytics called Universal Analytics, and due to changes in data privacy, third party cookies are going away and so Google is sunsetting Universal Analytics in June 2023. The replacement for Universal Analytics is GA4. Like Universal Analytics, it’s free to use. It’s important to make sure you set up GA4 now so you can start collecting data ready for the turn off of Universal Analytics in 2023.

It will also cover the basic reports that you need to use to understand how people get to your website and what they do when they get there. You will also learn about Google Tag Manager and how to get this set up so you don’t need to keep asking your web developer to install code for you!

To join this online workshop please apply to the South East Business Boost programme – eligibility criteria applies. Find out more here