1. Consumers are increasingly making spending choices based on climate impact and sustainability
Consumers are increasingly making spending choices based on climate impact and sustainability – Research funded by Innovate UK show 74% of people think that climate change is a global emergency, and in 2019 BCG found that 75% of consumers view sustainability as extremely or very important when purchasing fashion. Research from around the world agrees that sustainability and climate impact are becoming greater factors for consumers when deciding what product or service they purchase.
Large companies recognise this and are leading the way in showcasing their green credentials to consumers. Examples include Amazons $2 billion climate pledge and Apples commitment to 100% carbon neutrality by 2030.